Direct Mail Programs

 

Creative, Cost Effective Messaging

We use creative, nontraditional winning direct mail strategies to cut through the advertising clutter to convincingly tell your story. Some have described our strategic use of Direct Mail as "irreverently effective" and "stealthy strategic marketing." Our goal is simple: create winning communications through Direct Mail to educate and motivate the public. This direct form of strategic communications is very successful in gaining support and should not be under estimated.

The effectiveness of Direct Mail relies upon the message (i.e. what are you trying to convey), reach (i.e. with whom you are communicating), repetition (i.e. how many times you are communicating the message) and timing.

During a campaign, mail allows you to:

Tell Your Story & Build Your Image - Define yourself and your issue. Whether its a ballot issue, a partisan race, corporate branding, or identifying grassroots support, establishing who you are and what you are working toward is critical. If you don't define yourself or your issue, someone else will (or you will allow people to draw their own conclusions).

Define Your Opposition - When appropriate, you may need to define those who stand in opposition to your goals/mission. This is not always the case, but it is important to acknowledge that when the opposition attacks or when your message is unable to gain traction, you may need to define the other side to give people necessary contrast. In this way, you are providing the people a choice of one versus the other. Doing so can ease opposition and provide leverage to gaining support

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In both instances, your mail can be used to:

• Educate – Define yourself or issue and bring the conversation to people

• Motivate – Encouraging people to participate in the conversation

• Activate – Provide people a call-to-Action

Early Voter Communications
Used in conjunction with our Voter ID programs, we can develop a robust Early Voter Mail program that will allow you to "bank" your votes well before Election Day. Our Early Voter Mail program can provide your identified supporters the necessary request forms that can be filled-out and returned to the Board of Elections to allow for the ballot to be sent to the voter(s).

Our Early Voter Mail program goes a step further to include a series of techniques to enhance the effectiveness of the program. Please see our Early Voter Mail program section to learn more.

Constituent Outreach (Incumbency Protection): In local, regional and statewide efforts, we can gain reach those people who are important to your overall effort. Whether association members, voters, or targeted voters, we can help you maximize time and resources by producing effective constituent mailers.

Business Reply Mail: We produce constituent mailings with tear away business reply mailers which allow you to communicate your message with the public, and then allow them to connect with you. This form of mailings can be very helpful in seeking constituent input and lobbying elected and community leaders because you can define yourself or issue, then gain information from the public and enter that information into a database for future communications, calls to action, etc. The cards can also be delivered to community and elected officials to demonstrate support or opposition to a pending issue.

Data Mining: We believe in collecting and maintaining valuable information for our clients so they know with whom to communicate, and who they need to mobilize. We specialize in identifying, collecting and managing vast amounts of information that is available in today's world of digital communications.