Voter Identification & Persuasion

 

Finding Your Base & Voice

Only registered voters can vote for or against a ballot issue or candidate. Non-registered voter can be vocal, but they can't cast a vote at the polls.

Knowing who will vote and what issues or matters influence their decision making process, makes the difference between winning and losing. We specialize in the analysis of voter data to give our clients a strategic advantage over their competition. We identify voters and learn what they believe or are willing to believe. Our ability to drill-down to a granular level, allows us to leverage information to effectively communicate and persuade voters to support our clients' and their efforts. Here's how it works:

• After a full briefing from you regarding your issue/effort, we review the voter file and available data,

• We append the voter file with phone numbers and any changes in addresses,

• When necessary, we include GPS coordinates for mapping for our Door-to-Door Canvassing,

• Consumer data such as magazine subscriptions and purchasing history can also be appended to further enhance the voter file.

• We then draft a Voter ID phone script to place through our auto call with press 1 technology system. The calls are then placed quickly to allow us to ID various levels of support.

• Demographics subsets are then analyzed to identify intersecting interests (i.e. X percent of Y year old men from Z location whose purchasing habits express this belief versus women of the same age and location. However we may find that women of the in another location and age group share the men's beliefs).

  • This micro-targeting will then allow your campaign/effort to develop a message that will resonate with specific voter demographics.

  • The messages can then be delivered via Phone, Direct Mail, and during a Door-to-Door Canvass.

Throughout our Voter ID & Persuasion Program, we will test and adjust the message to address changes in the  political environment, address charges and counter charges are warranted.